The repair system
Your store is not a gallery. It is supposed to sell.: Most ecommerce sites spend too much energy looking polished and not enough energy explaining why the product deserves the checkout.
In practical terms, that means product-page seo and merchandising, landing pages for paid campaigns, speed and mobile buying friction cleanup. Make every channel feed the next one.: SEO, ads, UGC, CRO, Amazon, and email should share data and creative learnings.
Otherwise you are just running several tiny failures at once. In practical terms, that means creative hook testing, email flows for abandoned and repeat revenue, analytics tied to commercial outcomes.
Anonymised outcomes beat decorative case studies.: We use conservative, client-approved proof so buyers see evidence without turning the page into a confidentiality bonfire. In practical terms, that means revenue and conversion context, before/after performance notes, clear service links for the next step.