Cookie policy
The cookie situation, clearly labelled.
This page explains what cookies and similar technologies we use, which are essential, and how your consent controls optional analytics and advertising signals.
Last updated: 20 May 2026
01
What cookies are
Cookies are small files stored on your device. They can remember choices, keep websites working, measure visits, or support advertising. Similar technologies include local storage, pixels, and tags.
02
Essential cookies
Essential cookies and local storage are used without optional consent because the site needs them to work and to remember your privacy choices.
| Name | Purpose | Duration |
|---|---|---|
| sa_cookie_consent | Stores your cookie consent choice. | 6 months |
| sadAgencyCookieConsent | Local storage copy of your consent settings. | Until changed or cleared |
03
Analytics cookies
If you allow analytics, Google Analytics may use cookies such as _ga and related identifiers to distinguish visits and help us understand site performance. If you reject analytics, Google Consent Mode keeps analytics storage denied.
04
Advertising cookies
If you allow advertising cookies, Google tags may use ad storage and advertising consent signals for campaign measurement and personalisation. The Consent Mode v2 advertising signals are ad_storage, ad_user_data, and ad_personalization.
05
Consent Mode v2
Before Google tags run, analytics_storage, ad_storage, ad_user_data, and ad_personalization are set from your saved choice or denied by default. When you accept, reject, or customise cookies, the site sends a consent update to Google.
06
Managing choices
Use the cookie settings link in the footer to change your choice. You can also clear cookies or local storage in your browser. If you clear them, the banner will ask again on your next visit.
Need something human?
Email hello@sadagency.co.uk or return to the contact page.